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Decoding our brand DNA
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Purpose
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A daily dose of optimism. For Skin. For Life.
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Promise
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Great skin can be created.
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Values
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Grounded in interdisciplinary science. Focused on the essential. Committed to safety. In service of all skin.
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Tone
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Clarity. Bravery. Optimism.
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Positioning
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We tackle skin’s toughest challenges with scientifically proven solutions that address skin concerns from all angles – not just one.
The result is highly effective, powerful products that every face can trust.
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