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Header Image
Showcase Category
Maps Title
How it maps.
Gallery Images
Gallery Image
Gallery Image Label
PRINT AD
Gallery Image
Gallery Image Label
PHOTOGRAPHY
Gallery Image
Gallery Image Label
PRINT AD
Gallery Image
Gallery Image Label
PHOTOGRAPHY
Gallery Video Label
SOCIAL
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Gallery Video Label
SOCIAL
Gallery Video Thumbnail
Gallery Video
Gallery Video Thumbnail
Gallery Video Label
SOCIAL
Gallery Video Thumbnail
Gallery Video
Gallery Video Thumbnail
Gallery Video Label
SOCIAL
Gallery Video Thumbnail
Gallery Video Thumbnail
Maps Bravery Description
Bold breakthrough voice and headlines that directly challenge the category
Led with our darkest shade of foundation as our Global KV - for the first time
Unretouched imagery of Emilia and our other models
Maps Optimism Description
Wit and personality of Emilia Clarke
Supporting cast of 'Lab Girls' using real, diverse women to talk about the product
Maps Clarity Description
Key Visual imagery that tells the product story very simply, with science cues
Bold claims. Minimal type. Simplified layouts and logos
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Content
A bold campaign that launched our EBC Foundation in Spring 22. A focus on the ‘skinification of makeup’ trend helped us cut through the category clutter.
Map Position
Clarity