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Maps Title
How it maps.
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Gallery Video
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Maps Bravery Description
Shows Clinique out in the world – lifestyle images
Bold mix of inclusion and diversity – real people, not models
Introduces a new idea of 'it's all in the chemistry'
Maps Optimism Description
Filled with images of optimistic energy
Celebrates the 'chemistry' between humans
Celebrates all skin types
Maps Clarity Description
Very tight product messages
Specifically targeted at Gen Z and Millennial audience
Unexpected fresh way of showing up for Clinique – cuts through the clutter
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Content
The first true execution of our brand molecule. This campaign fully realizes the promise that ‘we bring efficacy to life with optimism.’
Map Position
Optimism