At Clinique, we cut through the noise to deliver proof, not promises. With results like ours, it doesn’t have to be complicated. Just the proven facts, and nothing more.
What it is
Straightforward and inclusive
Elevated simplicity
Universally understood
What it isn't
Vague or inaccessible
Basic or reductive
Overly complicated
At Clinique, bravery means owning our challenger spirit. We demonstrate bravery with intelligent defiance, breaking through category sameness with bold and surprising acts that reimagine what a skincare brand can say or do.
What it is
Intelligent disruption
Being the first
Data-driven confidence
What it isn't
Generic appeal
Chasing trends
Reactive opportunism
Clinique proves that transformation is possible. But we know it doesn’t happen overnight. It’s the result of taking smart steps each and every day. That’s what creates change – for your skin and for the world.
What it is
A mindset by choice
Belief in real results
Daily steps to progress
What it isn't
Happiness by chance
Blind faith
Overnight miracles