Clinique’s logos and lock ups are used systematically to create consistent and inspiring brand experiences.
This file includes a bundled package of SVG, PNG, PDF, ESP and JPG.
Our iconic logo is taking center stage.
We’ve optimized it to help with legibility on digital devices, making it clearer, sharper, and even easier to read.
We've also removed the lines above and below the logo, giving it room to really shine.
Emblazoned on storefronts, packaging, and campaigns, Clinique’s primary logo distinguishes our brand.
In an effort to make our primary logo even more distinct and recognizable, we have optimized the logo, straightening out curves and removing points.
We do not use any previous versions of our primary logo that include the line above and below it.
As our most recognizable asset, it should be used across communications whenever we need to leverage brand equity.
The bold simplicity of our C icon makes it one of our brand’s most versatile assets.
While we use it whenever a small logo is needed, we also like to have fun with our icon.
From large scale signage, to artist collaborations, to details on our packaging - our C can be used in exciting new ways.
The only place you will see the brand lock-up with lines is on packaging. As we evolve our packaging, we will be eventually phasing this version out.
This lock up is reserved for packaging only.
In an effort to reduce logo overuse across Clinique creative, our brand lock up is now reserved for packaging only.
Sub-branded logo lock ups may only be used in conjunction with their branded content.
Do not create sub-branded logo lock-ups without expressed permission.
