https://thefoundation-clinique-api.elcompanies.com/ en https://thefoundation-clinique-api.elcompanies.com/node/46 <span class="field field--name-title field--type-string field--label-hidden">Target Launch Campaign</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/01/2021 - 16:25</span> <div class="field field--name-field-thumbnail-small field--type-image field--label-above"> <div class="field__label">Thumbnail Small</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Target_Thumbnail_2.jpg" width="870" height="1129" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-header-image field--type-image field--label-above"> <div class="field__label">Header Image</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Target-Hero_0.jpg" width="791" height="1053" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-showcase-category field--type-entity-reference field--label-above"> <div class="field__label">Showcase Category</div> <div class="field__item"><a href="/taxonomy/term/1" hreflang="en">Campaign</a></div> </div> <div class="field field--name-field-maps-title field--type-string field--label-above"> <div class="field__label">Maps Title</div> <div class="field__item">How it maps.</div> </div> <div class="field field--name-field-gallery-images field--type-entity-reference-revisions field--label-above"> <div class="field__label">Gallery Images</div> <div class="field__items"> <div class="field__item"> <div class="paragraph paragraph--type--gallery-image paragraph--view-mode--default"> <div class="field field--name-field-g-image-item field--type-image field--label-above"> <div class="field__label">Gallery Image</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Clinique_Target_Gallery_1.jpg" width="1000" height="1333" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-image paragraph--view-mode--default"> <div class="field field--name-field-g-image-item field--type-image field--label-above"> <div class="field__label">Gallery Image</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Clinique_Target_Gallery_4.jpg" width="1000" height="1333" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-image paragraph--view-mode--default"> <div class="field field--name-field-g-image-item field--type-image field--label-above"> <div class="field__label">Gallery Image</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Clinique_Target_Gallery_2.jpg" width="1000" height="1333" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-image paragraph--view-mode--default"> <div class="field field--name-field-g-image-item field--type-image field--label-above"> <div class="field__label">Gallery Image</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Clinique_Target_Gallery_3.jpg" width="2364" height="3151" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/FA21_Ulta_X_Target_cliniqueChemistry_SISTERHOOD_1x1_TITLED_2021_07_29_1012%20copy_comp.mp4" type="video/mp4">FA21_Ulta_X_Target_cliniqueChemistry_SISTERHOOD_1x1_TITLED_2021_07_29_1012 copy_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.48.10%20PM.png" width="1632" height="1630" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/FA21_Ulta_X_Target_cliniqueChemistry_KISS_1x1_TITLED_2021_07_29_1010%20copy_comp.mp4" type="video/mp4">FA21_Ulta_X_Target_cliniqueChemistry_KISS_1x1_TITLED_2021_07_29_1010 copy_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.50.01%20PM.png" width="1632" height="1628" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/FA21_Ulta_X_Target_cliniqueChemistry_DAUGHTER_1x1_TITLED_2021_07_29_1009%20copy_comp.mp4" type="video/mp4">FA21_Ulta_X_Target_cliniqueChemistry_DAUGHTER_1x1_TITLED_2021_07_29_1009 copy_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.52.09%20PM.png" width="1638" height="1626" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/FA21_Ulta_X_Target_cliniqueChemistry_WORKOUT_1x1_TITLED_2021_07_29_1013_comp.mp4" type="video/mp4">FA21_Ulta_X_Target_cliniqueChemistry_WORKOUT_1x1_TITLED_2021_07_29_1013_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.54.22%20PM.png" width="1628" height="1634" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-maps-bravery-description field--type-string field--label-above"> <div class="field__label">Maps Bravery Description</div> <div class="field__items"> <div class="field__item">Shows Clinique out in the world – lifestyle images</div> <div class="field__item">Bold mix of inclusion and diversity – real people, not models</div> <div class="field__item">Introduces a new idea of &#039;it&#039;s all in the chemistry&#039;</div> </div> </div> <div class="field field--name-field-maps-optimism-description field--type-string field--label-above"> <div class="field__label">Maps Optimism Description</div> <div class="field__items"> <div class="field__item">Filled with images of optimistic energy</div> <div class="field__item">Celebrates the &#039;chemistry&#039; between humans</div> <div class="field__item">Celebrates all skin types</div> </div> </div> <div class="field field--name-field-maps-clarity-description field--type-string field--label-above"> <div class="field__label">Maps Clarity Description</div> <div class="field__items"> <div class="field__item">Very tight product messages</div> <div class="field__item">Specifically targeted at Gen Z and Millennial audience</div> <div class="field__item">Unexpected fresh way of showing up for Clinique – cuts through the clutter</div> </div> </div> <div class="field field--name-field-thumbnail-large field--type-image field--label-above"> <div class="field__label">Thumbnail Large</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Target_Thumbnail_1.jpg" width="870" height="1129" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-above"> <div class="field__label">Content</div> <div class="field__item"><p>The first true execution of our brand molecule. This campaign fully realizes the promise that ‘we bring efficacy to life with optimism.’</p></div> </div> <div class="field field--name-field-map-position field--type-list-string field--label-above"> <div class="field__label">Map Position</div> <div class="field__item">Optimism</div> </div> Wed, 01 Sep 2021 16:25:58 +0000 admin 46 at https://thefoundation-clinique-api.elcompanies.com https://thefoundation-clinique-api.elcompanies.com/node/34 <span class="field field--name-title field--type-string field--label-hidden">Even Better Clinical Foundation</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 08/02/2021 - 18:38</span> <div class="field field--name-field-thumbnail-small field--type-image field--label-above"> <div class="field__label">Thumbnail Small</div> <div class="field__item"> <img src="/sites/default/files/2021-08/EBCF_Thumbnail_0.jpg" width="870" height="1129" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-header-image field--type-image field--label-above"> <div class="field__label">Header Image</div> <div class="field__item"> <img src="/sites/default/files/2021-08/EBCF_Hero.jpg" width="1299" height="1687" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-showcase-category field--type-entity-reference field--label-above"> <div class="field__label">Showcase Category</div> <div class="field__item"><a href="/taxonomy/term/1" hreflang="en">Campaign</a></div> </div> <div class="field field--name-field-maps-title field--type-string field--label-above"> <div class="field__label">Maps Title</div> <div class="field__item">How it maps.</div> </div> <div class="field field--name-field-gallery-images field--type-entity-reference-revisions field--label-above"> <div class="field__label">Gallery Images</div> <div class="field__items"> <div class="field__item"> <div class="paragraph paragraph--type--gallery-image paragraph--view-mode--default"> <div class="field field--name-field-g-image-item field--type-image field--label-above"> <div class="field__label">Gallery Image</div> <div class="field__item"> <img src="/sites/default/files/2021-09/SP21_EBCF_PrintAd_Platinum_SP%20copy.jpg" width="1299" height="1687" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-g-image-label field--type-string field--label-above"> <div class="field__label">Gallery Image Label</div> <div class="field__item">PRINT AD</div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-image paragraph--view-mode--default"> <div class="field field--name-field-g-image-item field--type-image field--label-above"> <div class="field__label">Gallery Image</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Sp21_EBCF_Secondary_Digital_Group_GL_Still29_RGB.tif-1280x1280%20copy.jpeg" width="1280" height="756" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-g-image-label field--type-string field--label-above"> <div class="field__label">Gallery Image Label</div> <div class="field__item">PHOTOGRAPHY</div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-image paragraph--view-mode--default"> <div class="field field--name-field-g-image-item field--type-image field--label-above"> <div class="field__label">Gallery Image</div> <div class="field__item"> <img src="/sites/default/files/2021-08/EBCF_Hero_0.jpg" width="1299" height="1687" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-g-image-label field--type-string field--label-above"> <div class="field__label">Gallery Image Label</div> <div class="field__item">PRINT AD</div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-image paragraph--view-mode--default"> <div class="field field--name-field-g-image-item field--type-image field--label-above"> <div class="field__label">Gallery Image</div> <div class="field__item"> <img src="/sites/default/files/2021-09/cq5dam.web_.1280.1280%5B5%5D%20copy_0.jpg" width="1280" height="960" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-g-image-label field--type-string field--label-above"> <div class="field__label">Gallery Image Label</div> <div class="field__item">PHOTOGRAPHY</div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/Sp21_EBCF_Awareness_Social_RealSkin_Fabienne_GL_15_4x5%20copy_comp.mp4" type="video/mp4">Sp21_EBCF_Awareness_Social_RealSkin_Fabienne_GL_15_4x5 copy_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-label field--type-string field--label-above"> <div class="field__label">Gallery Video Label</div> <div class="field__item">SOCIAL</div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%202.36.45%20PM.png" width="1306" height="1638" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/SP21_EBCF_Consideration_Social_ProductOnly_Ingredients_GL_12_4x5_H264_Ref_comp.mp4" type="video/mp4">SP21_EBCF_Consideration_Social_ProductOnly_Ingredients_GL_12_4x5_H264_Ref_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-label field--type-string field--label-above"> <div class="field__label">Gallery Video Label</div> <div class="field__item">SOCIAL</div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.29.50%20PM.png" width="1306" height="1638" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/Sp21_EBCF_R11_Consideration_Social_Serum_TechandBenefits_GL_10_NEWSUPERS_4x5_H264_Ref_comp.mp4" type="video/mp4">Sp21_EBCF_R11_Consideration_Social_Serum_TechandBenefits_GL_10_NEWSUPERS_4x5_H264_Ref_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.32.24%20PM.png" width="1296" height="1636" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/Sp21_EBCF_Awareness_Social_RealSkin_Nancy_GL_15_4x5%20copy_comp.mp4" type="video/mp4">Sp21_EBCF_Awareness_Social_RealSkin_Nancy_GL_15_4x5 copy_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-label field--type-string field--label-above"> <div class="field__label">Gallery Video Label</div> <div class="field__item">SOCIAL</div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.38.05%20PM.png" width="1300" height="1630" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/SP21_EBCF_R5_Consideration_Social_ProductOnly_24H_GL_11_NEWSUPERS_4x5_H264_Ref_comp.mp4" type="video/mp4">SP21_EBCF_R5_Consideration_Social_ProductOnly_24H_GL_11_NEWSUPERS_4x5_H264_Ref_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.40.54%20PM.png" width="1304" height="1628" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/Sp21_EBCF_Awareness_Social_RealSkin_Emilia_ALT_GL_15_4x5%20copy_comp.mp4" type="video/mp4">Sp21_EBCF_Awareness_Social_RealSkin_Emilia_ALT_GL_15_4x5 copy_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-label field--type-string field--label-above"> <div class="field__label">Gallery Video Label</div> <div class="field__item">SOCIAL</div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.42.45%20PM.png" width="1298" height="1630" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery-video paragraph--view-mode--default"> <div class="field field--name-field-g-video-item field--type-file field--label-above"> <div class="field__label">Gallery Video</div> <div class="field__item"> <span class="file file--mime-video-mp4 file--video"> <a href="https://thefoundation-clinique-api.elcompanies.com/sites/default/files/2021-09/Sp21_EBCF_Platinum_Awareness_GL_15s_16x9_H264_Under10MB%20copy_comp.mp4" type="video/mp4">Sp21_EBCF_Platinum_Awareness_GL_15s_16x9_H264_Under10MB copy_comp.mp4</a></span> </div> </div> <div class="field field--name-field-g-video-thumbnail field--type-image field--label-above"> <div class="field__label">Gallery Video Thumbnail</div> <div class="field__item"> <img src="/sites/default/files/2021-09/Screen%20Shot%202021-09-13%20at%2012.45.01%20PM.png" width="2848" height="1600" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-maps-bravery-description field--type-string field--label-above"> <div class="field__label">Maps Bravery Description</div> <div class="field__items"> <div class="field__item">Bold breakthrough voice and headlines that directly challenge the category</div> <div class="field__item">Led with our darkest shade of foundation as our Global KV - for the first time</div> <div class="field__item">Unretouched imagery of Emilia and our other models</div> </div> </div> <div class="field field--name-field-maps-optimism-description field--type-string field--label-above"> <div class="field__label">Maps Optimism Description</div> <div class="field__items"> <div class="field__item">Wit and personality of Emilia Clarke</div> <div class="field__item">Supporting cast of &#039;Lab Girls&#039; using real, diverse women to talk about the product</div> </div> </div> <div class="field field--name-field-maps-clarity-description field--type-string field--label-above"> <div class="field__label">Maps Clarity Description</div> <div class="field__items"> <div class="field__item"> Key Visual imagery that tells the product story very simply, with science cues</div> <div class="field__item">Bold claims. Minimal type. Simplified layouts and logos</div> </div> </div> <div class="field field--name-field-thumbnail-large field--type-image field--label-above"> <div class="field__label">Thumbnail Large</div> <div class="field__item"> <img src="/sites/default/files/2021-08/EBCF_Thumbnail.jpg" width="870" height="1129" alt="" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-above"> <div class="field__label">Content</div> <div class="field__item"><p>A bold campaign that launched our EBC Foundation in Spring 22. A focus on the ‘skinification of makeup’ trend helped us cut through the category clutter.</p></div> </div> <div class="field field--name-field-map-position field--type-list-string field--label-above"> <div class="field__label">Map Position</div> <div class="field__item">Clarity</div> </div> Mon, 02 Aug 2021 18:38:43 +0000 admin 34 at https://thefoundation-clinique-api.elcompanies.com