These guidelines will ensure all creative is on brand and on point, making compositions even more impactful and informative. You learn how to use: grids; layout styles; typography; color; logos; layering and annotations.

View the typography guidelines below to learn how to use our new typography system and see the exciting updates we’ve made to our brand. Clinique’s Helvetica Neue and Clinique’s Nitti are available for download directly on this page.

View The C Icon guidelines below to learn how we use our iconic C icon. The C Icon is available for download directly on this page.

View the logo guidelines below to learn how to best use our logo, as well as how to use sub-branded logo lock ups and partnership lock ups. The logo and sub-branded logo lock ups are available for download directly on this page.